Show your true colours this election. Soon, Great Britain will be in the grip of election fever and as the public goes to the polls BMW has created a unique way to personalise its vehicles depending on your political views. BMW’s innovative Political Roundel Attachment Tag (PRAT) is a highly stylised limited edition accessory of the BMW product portfolio and comes available in the colours of all major UK parties.
Uwe Beanhadde, Head of Made-up Technology at BMW’s renowned Forschungs und Innovationszentrum in Munich, said: “We have been working on this innovation for a number of years and see it as a niche we’ve yet to expand into. One of the most popular features sure to strike a cord with the floating voter is that the roundel can also be replaced in a matter of seconds should the opposition suddenly feel more appealing”.
News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on your nice wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners really know what they thought of other road users.
Car buyers are expected to vote with their wheels as well as their feet on election day, but before that further details on PRAT can be found by contacting 0800 561 0080 or emailing
[email]Uwe.Beanhadde@bmw.co.uk[/email] or to find out more on real innovations visit
http://www.bmw.co.uk/connecteddrive or
http://www.bmw.co.uk/efficientdynamics
