With a major drop in sales during 1967, it was clear that the Dodge Charger needed a major redesign for its 1968 model. The new Charger had what is refered to as "coke bottle" styling. The front fenders and rear quarter panels are what gives the Charger the "coke bottle" styling, because they resemble the curves of a coke bottle. The full length tail lights were removed and replace by "Corvette-like" tail lights. Dual scoops were added to the doors and hood to compliment the redesigned Charger. In 1968 the Charger received the R/T (Road and Track) badge. The R/T model was the high preformance version of the Charger. It came standard with the 440 Magnum which was rated at 375 hp. A total of 17,665 Chargers were produced during this production year.
The 1969 Charger is almost the same as the 1968 from a cosmetic viewpoint. The grille on the Charger received modification and now included a center divider. The tail lights also recieved modifications. In addition to the R/T version, another special version of the Charger was produced starting 1969 called the SE (Special Edition) version. The SE package was not a preformance package, but rather focused on a luxury package which could be bundled with or without the other R/T version. A new engine was available for 1969 including the Slant Six (V6). This new engine wasn't very popular because everyone wanted more power with a V8. A unique optional feature was the sunroof, which by todays standards is very desirable yet a rare option for its time. Two new Nascar editions of the Dodge Charger were available including the Charger 500, which had improved aerodynamics over the standard model. The second was the Dodge Charger Daytona which was specially designed for Nascar. It sported a front nose and a larger tail wing. In total, there were 69,000 Chargers produced during 1969. Evidently, this Charger was well recieved.
In 1970 the Charger took on some more cosmetic changes. For starters the front end received the addition of a chrome wrap around bumper. The Charger, along with the Challengers and Barracudas, were available in awesome new colors such as Plum Crazy Purple, Sublime Green to name a few. The R/T version of the Charger received a simulated reverse body scoop on the doors which sported the R/T logo. The Charger 500 version was still around for 1970, but it lacked the high preformance features of the 1969 models. The 440 Six Pack was the only engine addition for 1970, but certainly not a minor one! The 440 Six Pack sported 3 two-barrel carborators and was rated at 390 hp. Even with all these hot new additions, the production of the Charger fell to only 49,768, most of the lost sales were because of the new Challenger.